Tagged
guest experience
How-to guidesThe Pre-Arrival Message Sequence: What to Send, When, and Why Most Templates Don't Work Here
Most pre-arrival email templates assume you have your guests' email addresses. On OTA bookings you don't. Here are the five messages a small UK property should send instead, when to send each one, and where a service message becomes marketing.Harris12 min read
Buying guidesDigital Welcome Books: What a Small Property Actually Needs, and What It Should Cost
Printed folders are the most common thing hosts do and the least wanted thing guests receive. Here is what a digital welcome book actually costs in a year, the eight questions to ask before you buy, and the three features you can safely ignore.Harris9 min read